INTRO
An Ultimate Ears wireless subwoofer that triples the sound quality.
My Role
Lead UX Designer. I’m working with an ID designer and a product manager.
Contributions: Product Strategy, Experience Design, Interaction Design.
Insights
Our speakers are used inside living spaces over 60% of the time.
Our customers consistently want more bass out of our speakers.
Bass is a significant factor in acoustic quality perception and people are willing to pay for it.
Target Users
They bought booms and have grown up a little.
They are keen on progressive design, which drew them to ultimate ears years ago.
They live and work nomadically, but home is their sanctuary, a place to escape and immerse themselves in music.
They make purchases with conviction.
Product Value Prop
“Triple your boom(s) bass at home.”
Introducing the ultimate ears home bass. A simple, wireless, subwoofer that makes the portable boom(s) you already own and love, sound 3x better. Seamlessly connects to fill your home with immersive bass.
Product Experience
Bring more bass inside. It knows when to and when not to.
Technology
Machine learning.
